Distinguished by researching and developing primarily for the sake of radical innovation and enjoyment.


Distinguished by researching and developing primarily for the sake of radical innovation and enjoyment.



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“Atelier van Asseldonk has been developed by a relatively small and loosely structured group of people who differentiate projects by researching and developing primarily for the sake of radical innovation and enjoyment.

We operate in both the public, private as the institutional domain and creates designs and autonomous works. The atelier works on projects varying from art commissions, architecture, interior concepts and product design. All derived from overly conceptual minds.”

'What would you do with it, if all this is yours?'. That was the question which kickstarted the transition from rural farm, to a modern home. We were entrusted with the complete transformation of the house owned by an Oilman.

Rietveld’s legendary workshop re-opens as BRUNS DeStijlfactory. Originally built as Weverij De Ploeg in 1957, the first and only industrial complex from the heritage of Gerrit Th. Rietveld rejuvenates in colours, patterns and textures.

During the design process, we looked at elements of the existing architecture in the area. The excellent volumes of the masonry bonds and the decorative wall anchors are leading for the chosen design. The central focus of the gate is the "storage gatelight"

By far the largest building in Eindhoven's Strijp-T recently opened its doors for the public. Atelier van Asseldonk was commissioned to create a spectacle at the entrance to the 40,000-square-meter office building. Inspired by the Philips history that resides there. Light!

Symbolism, metaphor, and old Dutch proverbs come together to create an exuberant spectacle during Dutch Design Week.

The old 'Diamantbeurs' in the heart of Amsterdam has been reopened to become a hotspot for events, congresses and catering. Atelier van Asseldonk was asked to create and produce an interior concept for one of the boardrooms.

We all know clocks that indicate the time, but a clock that impermanence embodies? Unlike other clocks, 'The Time is Ticking' has an expiration date. One which is synchronized with that of its owner.

The Noordkade in Veghel was once the scene of the CHV compound feed factory, but now the industrial site has been transformed into an art and culture cluster. Atelier van Asseldonk designed five eye-catchers in 2014 that glance to the glorious past of the site.

On an empty plot on Strijp-S in Eindhoven, we presented our Modern Times show during the Dutch Design Week. Introducing our new collection of autonomous works, refering not only to the industrial heritage of the location, but also alluded to the heroism of industry.

At Bar Anne we presented a new work called The Wave Reflector. The wave reflector is part of a bigger research we did for an upcoming show. The installation consists of an object with the function of visually rearranging the space around the object.

During the annual Milan Design Week, Plusdesign has organized a collective show of three international designers: Ilias Lefas, Dirk vander Kooij, and Atelier van Asseldonk. As a starting point for the exposition we all reflected on the idea of focolare.

The open mind of creative professionals as a basis for innovation. In the opening exhibition OPEN MIND Kazerne shows the power of the creative industry and v Key figures from Dutch design, such as Maarten Baas, Kiki van Eijk & Joost van Bleiswijk, Mieke Meijer and Atelier van Asseldonk.

In 2015 De Waag, a new café and restaurant, opened in a prominent monument in Leiden. We became involved in the final stages of the interior design when we were commissioned to produce a giant customized Flare Stack candelabrum.

In Vessem, near Eindhoven, you will find oak forests, heaths and marshes. To stimulate tourism, the municipality developed the 'Experience the Kempen' project, and commissioned Atelier van Asseldonk to show the public the most beautiful places in the old village.