MODERN
TIMES
EXPO

Date

2013

Project type

Show

Part of

Dutch Design Week

Alongside church steeples, high chimneys once dominated big industrial cities. Most are demolished now, but some still remain as nostalgic remnants of a long-forgotten industrial age, when factories were perceived by most citizens as vital signs of prosperity and wellbeing. 

Heating Stove 02 is by far the most literal adaptation of the industrial era and functioned as a centrepiece for the Modern Times collection.

The Modern Times exhibition that we presented during many different international design events is all about playing with time. We drew inspiration from the industrial era, craftsmanship and experience. With this collection, we wanted to react on society and the fast world of design. 

In a way, the collection is a tribute to the old days, in which everything was possible, nothing too crazy, and no problem unsolvable. It is a collection of hand-crafted work, consisting of an outdoor stove, an indoor stove, a cabinet and two lamps. 

Everything in the collection has its own relation to time. It’s not merely a reference to the past, but also a reference to the time that real craftsmen take to complete their work.

On an empty plot of the Ketelhuisplein, between Strijp-S and Klokgebouw – two buildings on the former Philips factory grounds –we presented our Modern Times show by mounting a mobile camp, including an exhibition tent and a forge.

While dedication to the object was still at the forefront – as was evident in the small exhibition of the sublime Unimate series – we also showed our understanding of the rock and roll of design. 

With its oil-smudged make-believe buildings and set pieces, Modern Times referred not only to the industrial heritage of the location, but also alluded to the heroism of industry, mocked in Charlie Chaplin’s famous 1936 movie of the same name.

 Photo by Gijs Spierings

With Modern Times, Atelier van Asseldonk goes back to the early industrial period. A time when factories with endless chimneys towering over every major city, and formed the epicenter of employment, economy and prosperity. 

Every piece in the collection is handmade and winks its own way to this industrial period.

Photo by Gijs Spierings

Detail of the Heating Stove 01

Photo by Gijs Spierings

The collection had its world premiere in 2013, at the Salone del Mobile in Milan. That same year filled the Ketelhuisplein collection in Eindhoven during Dutch Design Week, expanded with a bar and a live one forge. The Trouble Light has grown into a full-fledged family of lighting objects.

Safe Storage is not just any cupboard you can open. Turning the big wheel making an ingenious lock move on the inside of the door is an experience in itself. An action that will make aware, and reminds you that a cupboard does not have to be just a cupboard